Station Profile

The WKIO call letters synonymous with Central Illinois’ and the best songs in Rock n’ Roll. WKIO starts the day with the  Bob & Tom show and keeps it rockin’ with great music feature and station veterans Mike Haile & Dave Heckman.

Format: Classic Hits

Frequency: 107.9

Slogan: Classic Hits 107.9 WKIO

Demographic: Men 35+/ Adults 35+

Website: 1079wkio.com

Listener Profile

Male: 66%

Female: 34%

College Graduate: 56%

Household Income 50k+: 70%

18-24: 12%

25-34: 13%

35-44: 12%

45-54: 24%

55-64: 15%

65+: 18%

Lineup:

M-F 5a-9a: The Bob & Tom Show

M-F 9a-2p: Blake Landa

M-F 2p-6p: Mike Haile

M-F 6p-12m: Dave Heckman

Su 8p-10p: Live in Concert